Quiet Determination in Action

Authenticity and reaching 10,000

Posted in Hepatitis B and Liver Cancer, Personal Actions by missamyyu on July 17, 2009

Hello Everyone!

Hope this post finds you well, and enjoying the summer. 🙂  Apologies for missing yesterday’s posting, it’s been a pretty crazy week, and the weeks will only get crazier as YLC approaches!  There is so much going on at the ALC that even with 10 full time interns + research assistants, there’s still so many things to do.

Yesterday, I attended my Branding Yourself Strategically class (part of the Stanford Continuing Studies courses I’m taking) and had some good discussion about personal versus brand on blogs/twitters/profiles and what is appropriate for which social media platform.  I believe that if you’re going to use social media to promote a brand or a campaign, there needs to be a balance of personal and brand – a hybrid so to speak – because like Michael Brito and Jeremiah mentioned in my other class, authenticity and transparency are so important.  I agree that the personal part (and disclosing your affiliation with a brand) is important because it allows you to build a rapport with the reader.  Who wants to talk/listen to only a branded logo?  As a reader, I want to be able to connect and relate to a person, not just a logo or brand.  It’s all about creating dialogue with your audience and building trust and reliability.  That’s why I think hybrid profiles are great.  It may not be a right fit for everyone, but as a person who’s grown up accustomed to having my off-line life shared online, I don’t think it’s so much an invasion of privacy, but an extension of expression and demonstration.  Of course, there’s always the context of the platform to consider (e.g. LinkedIn is much more about professional versus Facebook which is more personal), but I still believe that hybrid profiles are the wave of the future.

Okay, off my little soapbox (btw, I hope you can tell how excited I am about social media and Web 2.0 tools.  I think it’s just amazing the versatility and potentiality of using social media!).  I wanted to declare that I hit 10,000 miles on my first car today as I was driving home from the office.  Here’s a snapshot of my car dashboard indicating that I have indeed hit 10,000 miles:

Record of hitting 10,000 miles in my first carRecord of hitting 10,000 miles in my first car

It’s a bit of a milestone considering I’ve had this car for a little over a year now.  Doing outreach has really given me the opportunity to travel all over the Bay Area in my little blue Nissan (nicknamed “Xiao Lan Mantou” – Little Blue Bun).  Just yesterday I traveled in the morning to San Jose to do a site visit at a school where we’ll be collaborating with AACI, ACS, and UCSF to host a Vietnamese screening, and then to Hayward in the afternoon to meet with 99 Ranch to discuss press conference logistics.  In fact, I went to the Cupertino 99 Ranch Market this morning to do a site visit, and will be heading to Milpitas tomorrow to do another site visit for our Korean Church education and screening seminar.  Lots of good times up and down the 280!  Speaking of site visits, today’s visit to the Cupertino 99 Ranch Market was exciting because we talked about the set up for next week’s press conference and saw a lot of the signs that 99 Ranch has generously made to put at each cash register in every Northern California store.  I’m super pumped for this Jade Ribbon reusable bag.  Remember, if you’re free next Friday, July 24th, come out and support at 3:00 PM at the Cupertino 99 Ranch Market!  Miss Asian America, Miss Sacramento, Miss Vietnam Northern California (pending), and many others will be attending to support this great partnership to build healthy communities.  Plus, go shopping for some yummy groceries!

One of my old interns dropped by today and it was great to see him.  🙂  I love when old interns drop by – it’s always good to hear what they’ve been up to and what’s going on in their lives.  The ALC family is such a diverse and truly dedicated group of people, and it’s nice when we can see each other amidst all the busy-ness.

Speaking of ALC family.  Today I held a long-overdue training session, and the turn out was fantastic!  Each time I run a training session, I am reminded about how much I enjoy connecting with people and just talking to them.  I changed the training slides and format quite a bit from my previous slide set to make it more fun and interactive.  I realized that what I need to be doing at these training sessions is to 1) give the facts to those attending, 2) give them an idea of the breadth of opportunities they have to contribute to the Jade Ribbon Campaign, and 3) teach them how to promote awareness about hepatitis B.  I was lacking the teaching people how to promote part in my previous trainings.  In a way, what we are doing when we try to educate others about hepatitis B and liver cancer is bascially marketing and getting people to buy-in.  So, it was a lot of fun to do a mini public speaking discussion.  It certainly brought out some laughs and got people comfortable.  Hopefully, this will better equip our volunteers with how to approach people at our outreach events – it’s certainly a skill that I have had to cultivate over the years, and it’s an important skill to continue to work on.  I was so impressed by everyone’s energy and ethusiasm after the training session and their inspiration to come out to various events – some even asked me about project ideas!  If only I had the time to work with all of them!  Next training session will be in August, and I hope to see some of you there (if not to learn about how you can help to support the fight against hepatitis B and liver cancer, then to at least maybe learn a thing or two about how to promote health issues. :)).

Alright, thanks so much for reading (assuming you haven’t already clicked away), and I hope you found something useful / interesting in today’s post.

Until next time,



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