Quiet Determination in Action

Jade Ribbon Campaign and Miss Asian America 2009

Posted in Hepatitis B and Liver Cancer, Of Interest by missamyyu on August 29, 2009

Hi Everyone,

Wal-Mart in Fremont, CA donated $1,000 to the Jade Ribbon Campaign (specifically, LIVERight).  Thanks to SW for applying for this community grant and thank you to Wal-Mart for their generous contribution to supporting liver cancer and hepatitis B awareness.  When I went to accept the check, I had the opportunity to chat with a fantastic Filipina lady by the name of C.  She was pretty remarkable in that she worked two jobs, seven days a week and survived the death of her youngest son to liver cancer.  Hopefully we can work with her in some capacity on some Filipino hepatitis B outreach.

Jade Ribbon Campaign and the Fight against Hepatitis B
This week was the last week for our summer interns (how sad!), and we’ll be hiring the new team in late September.  I’ve seen three teams of interns during my time at the Asian Liver Center, and I’m always sad when they leave.  It’s been such a pleasure watching this team grow and learn new skills and gain confidence in their communication or team building techniques.   And, in turn, they also teach me a few lessons about how to be a better leader, how to communicate in a more direct and positive manner, and how to manage projects so that they feel an investment, and I can make sure that projects move forward.  Of course, I’m still learning, but I am indebted to the past three teams of interns for their great work and their inspriration.

Speaking of inspiration, I met with a trio from Saratoga High this week to discuss their ideas for a Jade Ribbon Campaign awareness club at their school.  It is really heartening to hear their enthusiasm and drive to create a club that makes a difference in their community.  The meeting was productive in that we identified potential projects they could undertake during the year and ideas for their weekly meetings so that the meetings are geared more toward education and not only volunteer opportunities.  We’re beginning to get a lot more high school clubs with each subsequent YLC, and they are all excited about coordinating efforts nationwide as well – letter writing campaigns, and a coordinated Hepatitis B Awareness Week.

I’ve been working with SC to create some sticker and box designs for Sheng Kee Bakery to raise more awareness about the Jade Ribbon Campaign – so that has been very fun.  I will post some of the designs up when they’re at a more finalized state.  If you have any ideas, feel free to message me!

Me at the Miss Asian America 2009 Pageant with Sugar Bowl Bakery Mr. and Mrs. Ly

Me at the Miss Asian America 2009 Pageant with Sugar Bowl Bakery Mr. and Mrs. Ly

And in line with pastries, this is a picture of me at the Miss Asian America pageant with Sugar Bowl Bakery CEO and his wife (who are both so incredibly nice!) pinning them with the Jade Ribbon!  Thank you again to Miss Asian America for their support of the Jade Ribbon Campaign.  Furthermore, there’s the Jade Ribbon dress ST made!  That was a pretty exciting night, although I was fairly exhausted since it was right after the last day of Youth Leadership Conference.

Multitasking – a Detriment to our Cognitive Abilities?

I was listening to NPR yesterday, and currently, a study by Professor Clifford Nass is all the rage because it indicates that individuals who engage in multimedia multitasking are often bad at it, AND, they pay a mental price for it.  From the study, it appears that those who multitask at high rate have difficulty in differentiating between relevant and irrelevant information; hence, multitasking on a media level (e.g. chatting via IM while writing an email, watching the television, and reading a NYtimes article) can have a detrimental impact on our cognitive abilities.  Makes me consider if I should be multitasking (of course, it’s so ingrained into how I operate, that I’m undergain how I can stop).  Here’s the article from NPR, and a transcript of an interview with Professor Nass.

Next post: Tweetups.

Thanks for reading,
Amy

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Perspective, Proposals, and PSAs

Posted in Uncategorized by missamyyu on August 27, 2009

Hello,

Helped with a portion of the perinatal hepatitis B filming today – filming is definitely tiring!  I can’t wait to see the final product when it’s syndicated on television.  (The public service annoucnement (PSA) is targeted toward mothers and meant to encourage them to make sure that their child is protected against hepatitis B.)  The PSA is going to be pretty neat – but I don’t want to spoil it.  I play a small role – I’m the daughter who’s graduating, but man, even these small roles take quite a bit out of me!  Standing all day and smiling really takes work under the bright lights.  I suppose I was never made for the big screen.

Yesterday, I primarily worked on the ALC outreach plan for 2009-2010 and got some good feedback from Dr. So.  Need to re-tune the objectives of ALC outreach and focus more on broad impact projects.  It was good sitting down with Dr. So and going over the projects that are going on now and determining what is and isn’t working.  We’ll be rolling out more brochures in more Asian languages so that organizations that are working into those communities can have access to those brochures (which are completely free of charge and availble on the ALC website).  Currently looking at rolling out Hmong, Laos, and a revised version of the Tagalog brochure.  Other structural changes, but that will come with the new Outreach Coordinator (yes, we are hiring a new one, and I will be transitioning full time to corporate work – exciting!  I can’t wait to start back up on that with full force and energy.)

And just a small note about perspective: I changed where I sat yesterday, and it completely brought new things to my attention.  I think that we become too accustomed to how things work in our daily routine that we often don’t take the opportunity to look at things in a new light.  And that’s a pity! So, go sit somewhere different!

Thanks for reading.  Until next time,

Amy

Hep B PSA and Picnics

Posted in Uncategorized by missamyyu on August 23, 2009

Helped with a perinatal hep B public service announcement filming that SC and CC are heading up for their perinatal hep B project. The extent of my role was dropping off an intern and seeting up the green room for the child actors; however, despite my small role, I did enjoy seeing AD and his crew set up their filming area.  I’m excited for the PSA because it will help to encourage mothers to make sure their newborns are vaccinated against hepatitis B and educate them on why their newborn should be vaccinated.  I’ve been doing some listening online via Twitter and mommy blogs, and have found that there is a great deal of misinformation (as with many things) about the hepatitis B vaccine and its safety and necessity.  If you’d like me to go into more detail, just email me and we chat about it.

I do enjoy getting up early because I feel so accomplished by noon.  Was able to get quite a bit done today in terms of errands, and the highlight of my morning was brunching with RN at Stacks.  Had the opportunity to catch up with him, and then got a delightful presentation about the perks of the Palm Pre.  I really like the multitask capability of the Palm Pre and its ability to synergistically pull together all your data together.  One thing that I’m thinking that the iPhone has is that I can take video and pictures on it easily to upload.  Does anyone have any thoughts?  I’d love to hear them.

After brunch, RN accompanied me to get Mizuno running shoes, and the strangest thing happened: bills of money rolled down the street toward me.  Normally, if I see a dime or a penny on the street, I feel a bit of giddiness; however, with these bills, I felt a sense of dread – I couldn’t find the owners of the money, and I felt guilty for having it in my hand.  So, I decided to give it to a homeless woman; hopefully, she put it to good use and got herself some food.  Hm, I forgot to ask her her name.

Went on a picnic dinner with CT at the Oval. Our plans to hike along Foothills Park’s trails were thwarted today by the lack of evidence that we live in Palo Alto.  We will need to return so we can see the scenic sites!  On a side note, avacados are a delicious addition to any food, especially sandwiches.  And the Stanford campus is just gorgeous.  I will definitely miss it when I’m no longer here.

Looking forward to the Korean Church Screening tomorrow,

Amy

At the Computer

Posted in Hepatitis B and Liver Cancer, Personal Actions by missamyyu on August 21, 2009

Hi Reader,

Overview: ALC website update, YLC section overhaul, delicious Indian Food, Twitter things, and weekend highlights!  I can’t believe it is already Friday.  As EN said in a tweet, this was the fastest week ever.  I’m looking forward to this weekend to have the opportunity to hammer out some more application things and for my picnic adventure.  Thanks for reading, and I hope you enjoy.

Asian Liver Center / Jade Ribbon Campaign Updates
Finished updating portions of the ALC website with pictures and some videos.  I’ve drawn satisfaction from the redesign of the Youth Leadership Conference portion of the website where it’s less text heavy, and more picture-heavy (although it can still be argued that there still is too much text).  It’s not completely done, but it will be soon after TC gets the team presentations uploaded onto our YouTube account.  He’s been working hard on them (editing and everything), so hopefully the students will enjoy them.  I’ve also updated with the 99 Ranch Market JRC reusable bag photos on our Flickr account as well.   Staring at the computer screen coding brings back fun memories of coding late into the night when html was still the new kid on the block.  Of course, this constant staring has also dried my eyes out (oi!).

I created a Jade Ribbon Campaign “twibbon” for those who use Twitter and would like to join the Jade Ribbon Campaign.  Basically it puts up a little icon on your Twitter icon indicating you support the cause.  There are a lot of various twibbons out there, so you can definitely explore.  Regardless of the social media platform, customization is always in style.   You can find the JRC twibbon here.  This is an example:

Going to help TC with a Korean Church education and screening this Sunday – that shall be fun!  Excitement for educating people.

Personal Commentary

Went out to fantastic Indian food last night at Amber India Restaurant in Mountain View with CT.  The food was delicious and the service was excellent.  I definitely reccommend it to anyone who enjoys good food.  I hope to return soon.

I’ve found that most of my news now consists of what I read in Twitter feeds.  It initially struck me as a bit odd considering that I used to get my news from browsing the NYTimes.com website (not that I don’t anymore, but with less frequency), but after a bit of thought it didn’t.  As we’re continuing to use social media to let our friends know of various news items we find important, these platforms become dynamic news sources instead of stagnant ones.  Now, I don’t have to go in search of news – it comes to me.  And, I can choose what things come to me through the people I follow.  Maybe I should begin following Kristof and Dowd so I at least get my daily dose of NYtimes.

I’ll be going on my picnic tomorrow with CT.  We’ll be headed out to Safeway to purchase the goods tonight, so I’m looking forward to that.  I’ll let you know how the picnic goes.

Personal Commentary
Went out to fantastic Indian food last night at Amber India Restaurant in Mountain View with CT.  The food was delicious and the service was excellent.  I definitely reccommend it to anyone who enjoys good food.  I hope to return soon.
I’ve found that most of my news now consists of what I read in Twitter feeds.  It initially struck me as a bit odd considering that I used to get my news from browsing the NYTimes.com website (not that I don’t anymore, but with less frequency), but after a bit of thought it didn’t.  As we’re continuing to use social media to let our friends know of various news items we find important, these platforms become dynamic news sources instead of stagnant ones.  Now, I don’t have to go in search of news – it comes to me.  And, I can choose what things come to me through the people I follow.  Maybe I should begin following Kristof and Dowd so I at least get my daily dose of NYtimes.
I’ll be going on my picnic tomorrow with CT.  We’ll be headed out to Safeway to purchase the goods tonight, so I’m looking forward to that.  I’ll let you know how the picnic goes.

Thanks for reading!
Amy

Hepatitis B Awareness Photos Up!

Posted in Uncategorized by missamyyu on August 20, 2009

Hello Everyone!

Just a quick post right now: Finally purchased a Flickr Pro account, and I’m excited to say that the Jade Ribbon Campaign Reusable Bag and Youth Leadership Conference 2009 photo albums are up!  Check them out if you’re interested.  The pictures have been post-processed, so they should look sharp and neat.  Congrats to AC, TC, and CL for learning to post process.

Thanks for reading,

Amy

Hepatitis B Youth Outreach & Social Media

Posted in Hepatitis B and Liver Cancer, Of Interest by missamyyu on August 20, 2009

Dear Reader,

Jade Ribbon Campaign news and social media fun are all on today’s agenda.  Hope you’re doing well, and thank goodness the week is almost over (although, I’m not sure if I really like that considering the need to write secondaries).

Asian Liver Center / Jade Ribbon Campaign Update
Finally got around to uploading the online Jade Ribbon Youth Council 2009-2010 application onto the Asian Liver Center website.  I’m excited for what this year’s 15-person high school council will come up with to raise awareness about hepatitis B.

Finally post-processed the Youth Leadership Conference 2009 photos today.  Had the opportunity to teach TC, AC, and CL a little post-processing in Photoshop – I always like to get people Photoshop savvy!  Thx to TC and AC for helping me with the last set of photos.  And, TC has been a great help in uploading the team videos.  I’m looking to upload all those on the ALC website tomorrow.

Also, been talking with SC about nominating HepBMoms (part of the perinatal hepatitis B project SC and CC have been working on) for the Intel “Vote for a Cause” contest on Facebook.  The grand prize will be marketing with Intel – how exciting would that be?  Working on that – hopefully you’ll help out with the voting!

Social Media Fun
I’m not sure when I got into the whole social media thing (some time last year when I was drafting up what YLC 2009 should look like), but it sure is exciting.  It has been really great to meet all these incredibly talented and insightful people who are on the cutting edge of social media (e.g. Beth Kanter & Michael Brito to name a few) – and are so nice!

Today, CL and I attended a social media discussion hosted by Richard “Frosty” Welch from HP that included a guest panel of Michael Brito (Intel), Angela LoSasso (HP), Steve Rubel (Edelman Digital), and Richard Brewer-Hay (Ebay). Great comments about social media theory and practice that  can adapted for non-profit work.  CL and I had questions about how to leverage social media to raising awareness to a public that isn’t already talking about hepatitis B, and Michael and Steve had some great feedback.  Michael even offered to sit down and speak with us about strategy!

Note for self: need to look into Posterous, Friendfeed, and continue to dig around Social Mention

Of Personal Interest
Writing an email to the Stanford Alumni San Francisco group about my dismay with their endorsement of GenerationRescue and the group’s claim that vaccines cause autism and misinforming folks.  So much for doing due diligence and slapping the Stanford name onto irresponsible, media-friendly celebrities.  Here’s a science based resource to such misinformed assertions.  Join me if you think this is wrong, too.

Considering investing in an iPhone or a PalmPre.  Also, heard from a good friend KK – this made me very happy and somewhat nostalgic for the days when we walked to and from Roble to Mudd.

And last, but certainly not least, happy 9th, CT! 🙂  Can’t wait for picnic day!

Thank you for reading,
Amy

Vietnamese Coalitions

Posted in Uncategorized by missamyyu on August 18, 2009

Hello Reader,

Thanks for reading today.  I cant believe it is already past mid-August!  Been trying to wade through my work email after YLC and the CDC conference – man, they don’t stop coming!  Alright, onto the good stuff:

Hepatitis B and the Jade Ribbon Campaign
The past two days have been meeting days, and I have had the opportunity to work some really great people.  Of note, today, I was invited to the Vietnamese Reach for Health Coalition meeting by CW, and was impressed by the dedication and influence of many of those who were in the room.   The people there are all incredibly committed to improving the lives of those in their communities, and I really want to express how much it inspired me today to see them all in that room.  There were familiar faces, but there were many new ones, and I’m looking forward to learning more about what they do and how the ALC can partner with them to reach the Vietnamese community.

Also worked on some Jade Ribbon Campaign design ideas for a well-known Asian bakery on the west coast, so hopefully the product ideas will be inspiring to them!  Will share when things are more finalized.

Today, in the office, we took some cute pictures of our Jade Ribbon Campaign cows (we do one animal each year in accordance to the Chinese Zodiac – and this year is the ox).  I thought you’d enjoy seeing them.  They were actually inspired through a cow twitpic contest – thanks to CL and TC for rounding up the cows for these photos:

Jade Ribbon Campaign Cows and the Jade Ribbon!

Jade Ribbon Campaign Cows and the Jade Ribbon!

Jade Ribbon Campaign Cows encircling the Jade Ribbon

Jade Ribbon Campaign Cows encircling the Jade Ribbon

Disappointment with Stanford San Francisco Club
I just learned that the Stanford San Francisco Club is endorsing Jenny McCarthy’s group that says that vaccines cause autism in children.  I am just so incredibly disappointed and rather appalled that a Stanford group would endorse such a organization that touts such non-evidence based information and misinforms well-meaning parents.  More on this tomorrow.  I’m a little too tired to express things coherently. Also – if you’re a felow Stanford alumn, and would like to hear more and are interested in what you can do, let me know.

Thank you for reading!

Amy

Classical Music and Filipino Hepatitis B Outreach

Posted in Uncategorized by missamyyu on August 16, 2009

Hello,

I’m going to try to organize my posts so that those of you who read it can skip to the sections that you wish to read.  Hope you find this helpful!

Hepatitis B Outreach
Today I spoke at Our Lady Mercy Church in Daly City with parishoners about hepatitis B and liver cancer.  Usually SC gives these talks, so it was a new experience.  I usually do volunteer training or small group education, so this was exciting for me.  NT and I will need to sit down and rethink how to drive more people to the event since the turnout was less than we had expected, especially with pastor encouragment and a large placement in the bulletin.   One thing we didn’t have going for us was the location of the education / screening.   Location is so key.   Hopefully we can partner with an organization so we can offer light refreshments – people are always attracted to food!   On a separate note, I’m really proud of NT and TC, they’re working very hard to spearhead our outreach into the Filipino and Korean communities, and it’s great.   Hopefully I can nudge them to be more interactive with the participants and volunteers since it really is their show, and everyone is really looking to them to set the tone for how they should act and how comfortable they feel.  Additionally, I’m looking forward to UP’s events in September for the Vietnamese community, and having her see her work come to fruition.

Also had a chance to chat with three YLC 2009 alumni, and it was really heartening to hear of their enthusiasm to start a high school club in Davis, CA.  How exciting!  Youth are fantastic.

I also can’t believe summer internships are ending soon!  How sad!  I will definitely miss this intern group.

Jade Ribbon Campaign & Omnomnom Time
After I had the chance to eat lumpias from Goldilocks (a well-known Filipino food place), I went in search of it; however, I was thrawted because I did not have an exact address and I was sans phone.  However, I did stumble upon Daly City’s 99 Ranch Market and decided to grab some groceries and dinner there.  As I was there, I bought a Jade Ribbon Bag (yes, I know, I’m blantantly trying to promote the campaign) and it was super useful for the groceries I bought.  It was neat, because when I was at Shang Kee Bakery, I placed the buns and egg tarts I got there into the bag, and a lady was eyeing how much I could fit in there.  Hopefully she gets one too!  The Jade Ribbon reusable bag sale is ending on Aug. 31st, so I need to think of another way to push so people buy in to the idea of using a sustainable bag. If you have any thoughts, let me know.

Of Personal Interest
There are two very neat things I’d like to share with you.  One is about logo branding, and the other is about coffee cup art.

What’s in a Logo?:  This is an article from Fortune that explores twelve companies’ redesigned logos and evaluates them.  I found this pretty interesting considering most of the brands that they evaluate are those of familiar companies. The ones that especially caught me were Apple’s – I’m really glad they changed their logo to the sleek bitten apple they have now, and not the graphic of Newton with the apple precariously perched on the tree above him – and Tropicana’s

Tropicana's Recognizable Design and it's "New" Design

Tropicana's Recognizable Design and it's "New" Design

The reason that Tropicana’s caught my eye is that I remember a couple months ago (or was it a year ago…) when I saw their new design (the one with the glass of orange juice) and thought it was a generic brand.  I was really unsettled by the sudden change from the orange with a straw in it to this rather plain design.  The change was so radical, that consumers (much more vocal than my personal confusion) complained, and Tropicana went back to it’s original design. Interesting how people become attached to particular brands and designs.

Coffee Cup Art: this is really neat.  An artist draws his pieces on styrofoam coffee cups.  I especially like the pointillism pieces!  If you check this out, make sure to use the slideshow feature because you can get the full 360 degree effect of the art on the coffee cup.

Alright, that’s all from me today.  Time to get working on secondaries.   Thanks for reading!

Amy

Filipino Livers and Application Madness

Posted in Uncategorized by missamyyu on August 16, 2009

Hello!

Been working busily on medical school applications.  The Texas application is so tedious!  I’m looking forward to really diving into secondaries.  UCLA’s are due on 9/14 – yikes!  I’m really grateful that I can transition to my new ALC position soon.

Currently working on adapting SC’s slides so they are appropriate for the Filipino community.  NT is heading up a hepatitis B education and screening at Our Lady of Mercy Church in Daly City tomorrow, and I’ll be providing the education piece since SC is out of town.  Exciting!  This is our first physical venture into the Filipino community, and I’m looking forward to seeing how things go and interested in what we learn about how to bring hepatitis B education to the Filipino community.

Worked on a Twitter background for my page, but clearly didn’t think about monitor size dimensions, so will need to fix that when I get back to the office (once I go home and wipe my laptop that is infested with viruses, I’ll load photoshop again!  and then there is no stopping me!).  It’s pretty neat – too bad lots of people can’t see it!

And, I have began to understand the wonders of GoogleReader!  🙂  Try it out, if you haven’t.

Saw Ponyo last night – it was super cute!  Really enjoyed the hand-drawn animation.  Go see it if you’re looking for a refreshing summer treat.

Alright, back to practicing. Thanks for reading!

Amy

Back to Work!

Posted in Hepatitis B and Liver Cancer, Of Interest by missamyyu on August 14, 2009

Hi Everyone,

Returned to work at the ALC today – it’s a little strange to come back to the office on a Friday having been out the entire week.   Seems like the week just started.  Taking care of some post-YLC things.  Can’t wait to see the results from the pre and post surveys from the students.  I enjoyed reading through the intern and JRYC feedback; it was very helpful to read through everyone’s candid take on how YLC was organized.  I think the conference is getting better and better each year, and I can’t wait to see what will happen at the 8th Annual YLC.

Here’s me at the CDC’s 3rd Annual National Conference on Health Communication, Marketing, and Media in front of my poster on the YLC. As mentioned in my previous post, many people were interested in replicating the program, so if you would like to see any of our materials, let me know.  We are more than happy to share!

Me in front of my poster on Youth Leadership Conference.

Me in front of my poster on Youth Leadership Conference.

I’ll post up pictures from YLC when I get PD’s cd of photos.  We have some from our own camera, but alas, we’re not the best photographers.  I’ll try and sift through some of them and post them soon.  I’m really excited to share all the great speakers, challenges, and everything with all of you.  I have some neat ideas for next year too – which include having a webinar that is open to everyone around the world, a blogging post at the end of the day, and live recording of students’ thoughts – so we’ll see where that goes.

In other news, I’m helping EC with a lung cancer survey that will be distributed via mail.  My job is to make this brochure look pretty and inviting so that people open it.  I’m uncertain about the success of the project in terms of people actually filling it out, but hopefully I can create something that will attract people’s attention!  Once it’s created, I’ll post it, and perhaps people can give me feedback.

Got a good stargazing tool from DH. It helps stargazers with forecasts of the night sky.  What a gem!  For those of you who are in the Stanford area, good places to go for stargazing include: FootHills Park, Stanford Observatory, Monte Bello, and Skyline. 🙂  Can’t wait to go on another night hike.  ::sigh:: DH, SL – you need to come back!

I realize that I didn’t say anything about Miss Asian America Pageant 2009!  It was a great event, and we were able to raise $1700+ for the Jade Ribbon Campaign.  ST made me a Jade Ribbon dress (I still have yet to get a picture of me wearing it!), and it was a HUGE hit.  RL and the MAA 2008 Queen and court were helpful with encouraging pageant attendees to support the Jade Ribbon Campaign.  I even had a chance to speak with the Sugar Bowl Bakery CEO and his wife again!  They are incredibly sweet (no pun intended!).   CT, SW, and DC were very helpful, and I’m very indebted to them for coming out to help.  The entire experience was pretty tiring since I literally ran from the end of YLC to MAA, but I’m glad I went.   Will post pictures when I get them.

Thanks for reading!

Yours,
Amy