Quiet Determination in Action

Hepatitis B Youth Outreach & Social Media

Posted in Hepatitis B and Liver Cancer, Of Interest by missamyyu on August 20, 2009

Dear Reader,

Jade Ribbon Campaign news and social media fun are all on today’s agenda.  Hope you’re doing well, and thank goodness the week is almost over (although, I’m not sure if I really like that considering the need to write secondaries).

Asian Liver Center / Jade Ribbon Campaign Update
Finally got around to uploading the online Jade Ribbon Youth Council 2009-2010 application onto the Asian Liver Center website.  I’m excited for what this year’s 15-person high school council will come up with to raise awareness about hepatitis B.

Finally post-processed the Youth Leadership Conference 2009 photos today.  Had the opportunity to teach TC, AC, and CL a little post-processing in Photoshop – I always like to get people Photoshop savvy!  Thx to TC and AC for helping me with the last set of photos.  And, TC has been a great help in uploading the team videos.  I’m looking to upload all those on the ALC website tomorrow.

Also, been talking with SC about nominating HepBMoms (part of the perinatal hepatitis B project SC and CC have been working on) for the Intel “Vote for a Cause” contest on Facebook.  The grand prize will be marketing with Intel – how exciting would that be?  Working on that – hopefully you’ll help out with the voting!

Social Media Fun
I’m not sure when I got into the whole social media thing (some time last year when I was drafting up what YLC 2009 should look like), but it sure is exciting.  It has been really great to meet all these incredibly talented and insightful people who are on the cutting edge of social media (e.g. Beth Kanter & Michael Brito to name a few) – and are so nice!

Today, CL and I attended a social media discussion hosted by Richard “Frosty” Welch from HP that included a guest panel of Michael Brito (Intel), Angela LoSasso (HP), Steve Rubel (Edelman Digital), and Richard Brewer-Hay (Ebay). Great comments about social media theory and practice that  can adapted for non-profit work.  CL and I had questions about how to leverage social media to raising awareness to a public that isn’t already talking about hepatitis B, and Michael and Steve had some great feedback.  Michael even offered to sit down and speak with us about strategy!

Note for self: need to look into Posterous, Friendfeed, and continue to dig around Social Mention

Of Personal Interest
Writing an email to the Stanford Alumni San Francisco group about my dismay with their endorsement of GenerationRescue and the group’s claim that vaccines cause autism and misinforming folks.  So much for doing due diligence and slapping the Stanford name onto irresponsible, media-friendly celebrities.  Here’s a science based resource to such misinformed assertions.  Join me if you think this is wrong, too.

Considering investing in an iPhone or a PalmPre.  Also, heard from a good friend KK – this made me very happy and somewhat nostalgic for the days when we walked to and from Roble to Mudd.

And last, but certainly not least, happy 9th, CT! 🙂  Can’t wait for picnic day!

Thank you for reading,


Web 2.0 Excitement

Posted in Of Interest, Personal Actions by missamyyu on July 15, 2009

Hi All,

I’m currently taking a Web 2.0 with Robin Stavisky through the Stanford Continuing Studies program, and we had two FANTASTIC speaker today: Michael Brito from Intel and Jeremiah Owyang from Forrester.  Michael did a fantastic presentation on Twitter and Jeremiah did an equally fantastic presentation on social media metrics / evaluation.  It was super interesting to learn how to utilize Twitter for business use /communication use, and how to look at good and bad social marketing strategies.  One huge take away: social marketing is about communication, not advertising.

Both speakers had some pretty fantastic slides and some good resources for those interested in the future of social media, etc.  Here’s the link to Jeremiah’s blog: http://www.web-strategist.com/blog/ and here is Michael’s Twitter feed (http://twitter.com/Britopian).  They are such nice and intelligent people.  A big thank you to the both of them for taking the time to come and speak with us.

There’s SO much out there, and I haven’t even had a chance to think about how to utilize all these great tools for maximum effect (and fun).    Hopefully I’ll be able to apply some of this to the Jade Ribbon Campaign at some point, but we’ll see.   There’s always much more to do than there is time.

I’ll post some links up about using Twitter for Businesses and other interesting information when I can.  Work’s going to be pretty brutal for the next  four/five weeks with lots of outreach events and Youth Leadership Conference at the end.

Thanks for reading, and let me know if there’s anything you’d like me to focus on!