Quiet Determination in Action

Hepatitis B Youth Outreach & Social Media

Posted in Hepatitis B and Liver Cancer, Of Interest by missamyyu on August 20, 2009

Dear Reader,

Jade Ribbon Campaign news and social media fun are all on today’s agenda.  Hope you’re doing well, and thank goodness the week is almost over (although, I’m not sure if I really like that considering the need to write secondaries).

Asian Liver Center / Jade Ribbon Campaign Update
Finally got around to uploading the online Jade Ribbon Youth Council 2009-2010 application onto the Asian Liver Center website.  I’m excited for what this year’s 15-person high school council will come up with to raise awareness about hepatitis B.

Finally post-processed the Youth Leadership Conference 2009 photos today.  Had the opportunity to teach TC, AC, and CL a little post-processing in Photoshop – I always like to get people Photoshop savvy!  Thx to TC and AC for helping me with the last set of photos.  And, TC has been a great help in uploading the team videos.  I’m looking to upload all those on the ALC website tomorrow.

Also, been talking with SC about nominating HepBMoms (part of the perinatal hepatitis B project SC and CC have been working on) for the Intel “Vote for a Cause” contest on Facebook.  The grand prize will be marketing with Intel – how exciting would that be?  Working on that – hopefully you’ll help out with the voting!

Social Media Fun
I’m not sure when I got into the whole social media thing (some time last year when I was drafting up what YLC 2009 should look like), but it sure is exciting.  It has been really great to meet all these incredibly talented and insightful people who are on the cutting edge of social media (e.g. Beth Kanter & Michael Brito to name a few) – and are so nice!

Today, CL and I attended a social media discussion hosted by Richard “Frosty” Welch from HP that included a guest panel of Michael Brito (Intel), Angela LoSasso (HP), Steve Rubel (Edelman Digital), and Richard Brewer-Hay (Ebay). Great comments about social media theory and practice that  can adapted for non-profit work.  CL and I had questions about how to leverage social media to raising awareness to a public that isn’t already talking about hepatitis B, and Michael and Steve had some great feedback.  Michael even offered to sit down and speak with us about strategy!

Note for self: need to look into Posterous, Friendfeed, and continue to dig around Social Mention

Of Personal Interest
Writing an email to the Stanford Alumni San Francisco group about my dismay with their endorsement of GenerationRescue and the group’s claim that vaccines cause autism and misinforming folks.  So much for doing due diligence and slapping the Stanford name onto irresponsible, media-friendly celebrities.  Here’s a science based resource to such misinformed assertions.  Join me if you think this is wrong, too.

Considering investing in an iPhone or a PalmPre.  Also, heard from a good friend KK – this made me very happy and somewhat nostalgic for the days when we walked to and from Roble to Mudd.

And last, but certainly not least, happy 9th, CT! 🙂  Can’t wait for picnic day!

Thank you for reading,
Amy

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Youth Leadership Conference 2009 Part 1 :)

Posted in Hepatitis B and Liver Cancer by missamyyu on August 11, 2009

Greetings from Hot-lanta!

Currently taking a break in the Omni Hotel in Atlanta, Georgia (Shout out to LC!).  I am currently attending the CDC’s 3rd Annual National Conference on Health Communication, Marketing and Media.  AG is presenting on the Jade Ribbon Campaign, and I have a poster presentation on Youth Leadership Conference.  Speaking of Youth Leadership Conference – it was FANTASTIC!!  I had hoped to do daily updates about the exciting things that went on, but alas, each day was full of the many to-do’s and running around.  The students were really great this year, and I was very much impressed with their work on Team Challenges.  The speakers for the conference were also brilliant and super inspiring.  When I get back to the office and am able to pull pictures from the server, I’ll update with brief intros about them and their talks.

I took away quite a bit of things from the conference this year.  One, is that high school students don’t use Twitter.  I didn’t know that!  They claim that it is “stalkerish,” something “old people use,” and it’s useless.  They much rather prefer the Facebook platform since all they really want to know is what their friends are doing.  How interesting!  In fact, you can read about it on Beth Kanter’s blog.  I’m so jazzed that we were highlighted on her blog!  Beth Kanter is one of the leading women in social media technology, so it is an incredible honor to be on her website.  There are even pictures of the students, CL, and me on her Flickr!

I am really indebted to CL for finding Beth’s blog and to BE for making the connection – who knew the world was so small!   I really hope the YLC students take away at least something from her presentation.  I have to admit here that this conference’s theme Web 2.0 was in part, a personal interest that I wanted to expand, and I hope that the students, although perhaps not exactly creators quite yet (well, beyond creating just for their friends), will be able to take what they learned and utilize it in the years to come!

The students came up with some very innovative ideas for social media projects to advance hepatitis B and liver cancer awareness, and I’m looking forward to actually incorporating a lot of their ideas.  This year, many of the ideas are definitely scalable and usable, and I can’t wait to get back in the office to think how to incorporate them into the ALC’s social media / communication plan.    We’ll be  posting up their final presentations on the ALC website soon, so make sure to check it out (I’ll let you all know when it’s up).

The Youth Leadership Conference on Asian and Pacific Islander Health is a conference designed to provide high school students from across the nation with the tools and skills to effect change in their communities and to inspire them to take leadership roles; however, I feel that YLC isn’t just a growing experience just for the students – it is a growing experience for the interns, the Jade Ribbon Youth Council, and especially for me.  I sincerely hope that the Team Leaders (ALC interns) and Assistant Team Leaders (JRYC) had a great time with the conference, and came away with an experience that helped them grow into being more confident leaders.  It’s a very different experience learning to guide a team of high school students and trying to inspire morale and expand their minds.  This year, for feedback, I’m really interested in not just what the YLC participants have to say in how we can improve the conference, I really want to hear what our interns and JRYC have to say.

One thing that I learned this conference (among the many things from all the speakers!) comes from an incident that occured during our late-night YLC staff meeting.  This was Thursday evening – the end of the second day of the conference, and everyone was very tired and rather un-energized.  Not to go into details (you can ask me if you wish.  And big props to RN for talking it through with me that night), but what I learned from this experience was that as a leader, I need to really make sure I open up communication between those I’m working with so that they can let me know if anything is going wrong or if they are frustrated about my management.  This year, I put a lot more trust in my interns to run YLC on their own (much more than I did last year since I was green to the whole management thing and to YLC), but that may have put more stress on them and I probably didn’t offer enough guidance.  So, I’m really looking forward to their feedback this year (I made a list of 30 odd questions for them, so I’m hoping I get some constructive responses).  Leadership is all about communication, and a good leader is able to promote and maintain open dialogue between the people who work with him/her.  Michael Chen put it eloquently: in order for a boat to get somewhere, everyone needs to be paddling together, both the leader and the team, in a synergistic manner.  And for that to happen, open communication needs to be established and cultivated.

But how do you critique  something to your direct supervisor?  I will be the first to admit that I haven’t had the most positive thoughts about every project that I do or think the best of the way a boss manages things, but looking back, I should have said something, even if my supervisor didn’t extend that hand.  If I’m frustrated and I don’t tell my boss, then he/she won’t know, and we can’t work together to find an agreeable solution.  I think it’s the responsibility of both parties to reach out to each other. Dialogue only works when both parties are involved.

I know that a lot of my interns often doubt certain aspects of our various projects (and I’m glad they do, because it shows that they are thinking about them!), but feel uncomfortable saying it directly to me.  So, I’m glad they have other staff to speak to about those uncertainties.  I want to be there for them, but I am probably not the best person to talk to, especially since I’m their outreach coordinator.  I am also glad that during YLC, AG, CC, SC, and MB were able to bring the interns snacks, gatorade, and send encouraging text messages to keep morale high.  It’s hard to listen to one person (aka me) yap about what needs to be done and still keep a smile on your face.  I’m realizing more and more, the way that you hold yourself, your facial expressions, etc. all make a huge impact on how the rest of your team acts and responds.

Alright, enough ruminations from me.  Thanks for reading – if you got through all that (and even if you didn’t thanks for reading the portions that you read).  Time to go to another workshop on how to evaluate web 2.0 efforts.

Also, welcome to Club 23, DT.  It was good speaking with you over the phone yesterday.

Yours,
Amy

Youth Leadership Conference, Here We Come!

Posted in Hepatitis B and Liver Cancer by missamyyu on August 5, 2009

Hello,

The Asian Liver Center’s 7th Annual Youth Leadership Conference on Asian and Pacific Islander Health begins in roughly 12 hours!  Months of preparation and late nights in the office are going to come to fruition when 105 students from across the nation congregate at Okada Lawn tomorrow afternoon.  Very exciting!

We have a STELLAR lineup of speakers this year that range from Michael Chen, President and CEO of Global Communication, Media, and Entertainment at General Electric Capital to Bill Imada, Founder of the IW Group, Inc.  We also have Beth Kanter, visting scholar at the Packard Foundation to speak about how non-profits can utilize social media to advance their cause and message, and speakers from the Stanford’s Career Development Center and Center for Teaching and Learning!  Vice Dean Stevenson form the Stanford School of Medicine and Michael Elgarico from the Stanford Office of Undergraduate Admissions will be welcoming our students tomorrow.  And last, but certainly not least, ABC7 Anchorman and hepatitis B advocate Alan Wang will be helping us close our conference and pass awards to the winning teams!  The staff, interns, and students are INCREDIBLY excited about these speakers, and I’m really looking forward to hearing them share their experiences and insight!

The interns, Jade Ribbon Youth Council, and I had a 4.5 hour marathon training session today.  It was good to have everyone there to go over logistics – hopefully it was helpful for Team Leaders and Assistant Team Leaders to understand the broader picture of logistics AND get in depth explanation about the Team Challenge and Role Play activity.  I can’t express how EXCITED I am about this year’s Team Challenge and the Role Play section.  I sincerely hope that the students will enjoy the challenge, and really walk away with practical skills and inspiration to do some good out in their communities.

In other non-YLC news, I’m glad to hear that Laura Ling and Euna Lee are on their way home to the U.S.  Good job, President Clinton!   I’ve yet to read the full NYTimes article on the story, but I’ll save that for a time AFTER youth conference.

Alright, I better go take out my laundry now, and head off to bed.   Tomorrow’s going to be a BIG day! 🙂

Yours,
Amy

Authenticity and reaching 10,000

Posted in Hepatitis B and Liver Cancer, Personal Actions by missamyyu on July 17, 2009

Hello Everyone!

Hope this post finds you well, and enjoying the summer. 🙂  Apologies for missing yesterday’s posting, it’s been a pretty crazy week, and the weeks will only get crazier as YLC approaches!  There is so much going on at the ALC that even with 10 full time interns + research assistants, there’s still so many things to do.

Yesterday, I attended my Branding Yourself Strategically class (part of the Stanford Continuing Studies courses I’m taking) and had some good discussion about personal versus brand on blogs/twitters/profiles and what is appropriate for which social media platform.  I believe that if you’re going to use social media to promote a brand or a campaign, there needs to be a balance of personal and brand – a hybrid so to speak – because like Michael Brito and Jeremiah mentioned in my other class, authenticity and transparency are so important.  I agree that the personal part (and disclosing your affiliation with a brand) is important because it allows you to build a rapport with the reader.  Who wants to talk/listen to only a branded logo?  As a reader, I want to be able to connect and relate to a person, not just a logo or brand.  It’s all about creating dialogue with your audience and building trust and reliability.  That’s why I think hybrid profiles are great.  It may not be a right fit for everyone, but as a person who’s grown up accustomed to having my off-line life shared online, I don’t think it’s so much an invasion of privacy, but an extension of expression and demonstration.  Of course, there’s always the context of the platform to consider (e.g. LinkedIn is much more about professional versus Facebook which is more personal), but I still believe that hybrid profiles are the wave of the future.

Okay, off my little soapbox (btw, I hope you can tell how excited I am about social media and Web 2.0 tools.  I think it’s just amazing the versatility and potentiality of using social media!).  I wanted to declare that I hit 10,000 miles on my first car today as I was driving home from the office.  Here’s a snapshot of my car dashboard indicating that I have indeed hit 10,000 miles:

Record of hitting 10,000 miles in my first carRecord of hitting 10,000 miles in my first car

It’s a bit of a milestone considering I’ve had this car for a little over a year now.  Doing outreach has really given me the opportunity to travel all over the Bay Area in my little blue Nissan (nicknamed “Xiao Lan Mantou” – Little Blue Bun).  Just yesterday I traveled in the morning to San Jose to do a site visit at a school where we’ll be collaborating with AACI, ACS, and UCSF to host a Vietnamese screening, and then to Hayward in the afternoon to meet with 99 Ranch to discuss press conference logistics.  In fact, I went to the Cupertino 99 Ranch Market this morning to do a site visit, and will be heading to Milpitas tomorrow to do another site visit for our Korean Church education and screening seminar.  Lots of good times up and down the 280!  Speaking of site visits, today’s visit to the Cupertino 99 Ranch Market was exciting because we talked about the set up for next week’s press conference and saw a lot of the signs that 99 Ranch has generously made to put at each cash register in every Northern California store.  I’m super pumped for this Jade Ribbon reusable bag.  Remember, if you’re free next Friday, July 24th, come out and support at 3:00 PM at the Cupertino 99 Ranch Market!  Miss Asian America, Miss Sacramento, Miss Vietnam Northern California (pending), and many others will be attending to support this great partnership to build healthy communities.  Plus, go shopping for some yummy groceries!

One of my old interns dropped by today and it was great to see him.  🙂  I love when old interns drop by – it’s always good to hear what they’ve been up to and what’s going on in their lives.  The ALC family is such a diverse and truly dedicated group of people, and it’s nice when we can see each other amidst all the busy-ness.

Speaking of ALC family.  Today I held a long-overdue training session, and the turn out was fantastic!  Each time I run a training session, I am reminded about how much I enjoy connecting with people and just talking to them.  I changed the training slides and format quite a bit from my previous slide set to make it more fun and interactive.  I realized that what I need to be doing at these training sessions is to 1) give the facts to those attending, 2) give them an idea of the breadth of opportunities they have to contribute to the Jade Ribbon Campaign, and 3) teach them how to promote awareness about hepatitis B.  I was lacking the teaching people how to promote part in my previous trainings.  In a way, what we are doing when we try to educate others about hepatitis B and liver cancer is bascially marketing and getting people to buy-in.  So, it was a lot of fun to do a mini public speaking discussion.  It certainly brought out some laughs and got people comfortable.  Hopefully, this will better equip our volunteers with how to approach people at our outreach events – it’s certainly a skill that I have had to cultivate over the years, and it’s an important skill to continue to work on.  I was so impressed by everyone’s energy and ethusiasm after the training session and their inspiration to come out to various events – some even asked me about project ideas!  If only I had the time to work with all of them!  Next training session will be in August, and I hope to see some of you there (if not to learn about how you can help to support the fight against hepatitis B and liver cancer, then to at least maybe learn a thing or two about how to promote health issues. :)).

Alright, thanks so much for reading (assuming you haven’t already clicked away), and I hope you found something useful / interesting in today’s post.

Until next time,

Amy

Web 2.0 Excitement

Posted in Of Interest, Personal Actions by missamyyu on July 15, 2009

Hi All,

I’m currently taking a Web 2.0 with Robin Stavisky through the Stanford Continuing Studies program, and we had two FANTASTIC speaker today: Michael Brito from Intel and Jeremiah Owyang from Forrester.  Michael did a fantastic presentation on Twitter and Jeremiah did an equally fantastic presentation on social media metrics / evaluation.  It was super interesting to learn how to utilize Twitter for business use /communication use, and how to look at good and bad social marketing strategies.  One huge take away: social marketing is about communication, not advertising.

Both speakers had some pretty fantastic slides and some good resources for those interested in the future of social media, etc.  Here’s the link to Jeremiah’s blog: http://www.web-strategist.com/blog/ and here is Michael’s Twitter feed (http://twitter.com/Britopian).  They are such nice and intelligent people.  A big thank you to the both of them for taking the time to come and speak with us.

There’s SO much out there, and I haven’t even had a chance to think about how to utilize all these great tools for maximum effect (and fun).    Hopefully I’ll be able to apply some of this to the Jade Ribbon Campaign at some point, but we’ll see.   There’s always much more to do than there is time.

I’ll post some links up about using Twitter for Businesses and other interesting information when I can.  Work’s going to be pretty brutal for the next  four/five weeks with lots of outreach events and Youth Leadership Conference at the end.

Thanks for reading, and let me know if there’s anything you’d like me to focus on!

Yours,
Amy

Crackers, Meetings, and To-Do’s

Posted in Hepatitis B and Liver Cancer, Personal Actions by missamyyu on July 14, 2009

Quick post since it’s already 12:35 AM PST, and I’ve been nodding off for the last two hours.  Mondays are always blurs in my weeks (which in turn are blurs within my months, and so forth), and I’m never quite sure how I get to the end of the day without getting as much accomplished as I had intended.  Had staff meeting today where I took up a good 45 minutes discussing the various projects I was working on, primarily the Jade Ribbon Campaign Ranch 99 grocery bag and describing Youth Leadership Conference (YLC) in detail to the staff.  I think they’re getting excited about YLC and are definitely behind the idea of having Web 2.0 as the team challenge.  Even Dr. S approved!  Had to ask C. to cover for me for Google SF since I’m super swamped this week and I need to devote a lot of time to the press conference and to catching up on YLC.  Just got to shout out to the ALC summer interns because they are a fantastic group of people.  Had lots of meetings today, one right after the other since 10 AM: staff meeting, meeting with CL over YLC, meeting with UP over Vietnamese Community Outreach (which is going to be super exciting come September), meeting with S and Y over AACI and the future of that project.  I hope that the Vietnamese 3 for Life Campaign will work out to help increase awareness about the connection between liver cancer and hepatitis B to the Vietnamese community in Santa Clara County and the need to continue monitoring the disease if you do have it to prevent liver failure / cancer.  S’s steering committee have been pretty dedicated to the AACI cause, and I’m impressed.

Good news on the corporate front: Cisco’s CAAN (Cisco Asian Affinity Network) has done a fantastic job working with HR to make sure that WebEx China doesn’t discriminate against employees with pre-hiring screening.  It’s so exciting to see a large company that cares aout its employees so much.  Hooray!

Okay, now diverging from work mode: I learned from S today that there is this exciting group that he helped form called the “Cracker Committee” that employs rigorous testing to determine what is a cracker and also holds these fabulous events called “Crackerfest.”  Crackerfest is apparently a celebration of crackers and all the spreads, toppings, and (some other word that I am missing) that make them great.  I hope to one day attend such a cracker event!  Crackers, as S said, are so versatile – they can be any meal, and this is so true.  I was labeled a Cracker Associate, and I’m looking forward to greating a cracker badge for myself.

I was supposed to pick up R from the airport today, but apparently her flight was made to turn back to Europe halfway across the Atlantic!  Ridiculous.  Can’t wait to hear about why that happened.

Made pesto pasta with chicken with C. tonight – it was delicious!  And then I gorged on cherries, which were equally delicious.  🙂

And of course, the to-do’s, they never end.  I have always used the sticky note system which ends up with sticky notes ALL over my computer, desk, and monitor.  I also attempted using Google Tasks which worked for about as long as the novelty lasted.  I feel that the things I need to do for work and personal life are never ending, and I’ll just have to keep reaching for another sticky note.   I dread the day when I run out. 🙂

I have Web 2.0 class tomorrow, and I hope to learn some new Web 2.0 social media tool.

Oh, and I do highly dislike ants.  They have returned with a vengeance this summer, and I spent a good portion of my Saturday battling them.

Yours,

Amy